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YOUTUBE | PERSONAL BRANDING

2020 - PRESENT

My YouTube channel that I had started since April of 2020, featuring vlogs as the main content.

THE BRAND

NAME + PROFILE

DORUIMIFASOL

Derived from my Chinese name, Rui Qi.

Inspired by the 'Do Re Mi Fa Sol La Ti' in Solfège, or Solfeggio, in music education

BRAND COLORS

color-blue.png

RGB 0 0 255

CODE: #0000FF

Although the complementary colour to #0000FF (blue) is #FF8000 (orange), I had decided to match it up with a pink tone instead.

My favorite color is pink and I had wanted to incorporate it into my channel; hence, the personal branding colors. However, there are many shades of pink, but this particular tone (#FFD0D9) stood out to me and matched well with the blue (#0000FF)

color-pink.png

RGB 255 208 217

CODE: #FFD0D9

FONT CHOICE

LoRes 12 OT (Bold)

DRMFS-font.png

After I had decided to re-brand my channel, I had decided to go with the font, LoRes 12 OT, as it gave of retro vibes which I am a big fan of.

BRAND LOGO & CHANNEL BANNER

youtube pfp1.jpg
intro.jpg
youtube-banner-4.jpg

* Made with Adobe Illustrator (Ai)

VIDEOGRAPHY

NEW SERIES | Term Break Diaries | DORUIMIFASOL

Travel Vlog | Taiwan | DORUIMIFASOL

+65 9108 7099   |   rruichel@gmail.com

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