A self-initiated Re-branding project on the local brand: Charles & Keith.
ORIGINAL LOGO
CHARLES & KEITH™ 's original logo is a Wordmark rather than an actual logo, with their logo color as black.
ORIGINAL PACKAGING
CHARLES & KEITH™ 's original packaging & assets are in tones of brown and/or grey with black wordings or light-colored wording.
* Pictures from Google
Font Choice
Fino Sans (Bold)
RE-BRANDED BRAND COLORS
A cool-toned palette in contrast to the original's warm-toned color palette.
LOGOS FOR ASSETS
Logo for MAIN Assets:
Logo to be used for main big assets such as:
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Shoe Boxes
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Paper Shopping Bags
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Sunglasses Case
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ETC...
Logo for SMALL Assets:
Logo to be used for small assets such as:
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Website Icon
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Smaller Packaging (e.g Wallets, Perfume/Jewelry Box Packaging, etc...)
Packaging & Apparel Assets
+65 9108 7099 | rruichel@gmail.com